Ludovica Cesareo, Ph.D

Ludovica Cesareo is an Assistant Professor of Marketing at Lehigh University. Prior to joining Lehigh, she was a post-doctoral research fellow in marketing at the Wharton School of the University of Pennsylvania.

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Ludovica's research interests include the psychological underpinnings of luxury and counterfeit luxury consumption, the role of affect in consumer behavior, sustainability, and moral decision-making.

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Ludovica received her Ph.D from Sapienza University of Rome (Italy). During the last year of her Ph.D, she was a visiting scholar at Villanova School of Business (PA, USA).

Ludovica was recognized as one of Poets&Quants top 50 undergraduate business schools professors of 2022.