Ludovica Cesareo is an Assistant Professor of Marketing at Lehigh University. Prior to joining Lehigh, she was a post-doctoral research fellow in marketing at the Wharton School of the University of Pennsylvania.
Ludovica's research interests include the psychological underpinnings of luxury and counterfeit luxury consumption, the role of affect in consumer behavior, and moral decision-making.
Ludovica received her Ph.D from Sapienza University of Rome (Italy). During the last year of her Ph.D, she was a visiting scholar at Villanova School of Business (PA, USA).