Ludovica Cesareo, Ph.D

Assistant Professor of Marketing

  • Home

  • Research

  • Teaching

  • CV

  • Media

  • Life

  • Contact

  • More

    Use tab to navigate through the menu items.

    Media

    - The Target Dress Challenge Sparks Conversation And Sales (February 26, 2021)

    ​

    - Covid-19 fashion and holiday shopping (December 15, 2020)

    ​

    - Selling plus-size clothing isn't only about pleasing shoppers (November 2, 2020)

    ​

    - Forever 21 goes from rags to riches to bankruptcy court (August 10, 2020)

    ​

    - Fashion Fail: Where did Forever 21 Go Wrong? (October 10, 2019)

    ​

    - Why Major Brands are Becoming More Size Inclusive (July 17, 2019)

    ​

    - In Today's Fashion World, Ugly is In (February 14, 2019)

    ​

    - Gucci’s Misstep: Is a More Diverse Fashion Industry the Answer? (February 10, 2019)

    ​

    - Five Marketing Lessons from the Payless Shoe Prank (December 7, 2018)

    ​

    - Being Rich in Philly Sure Doesn't Look Like it Used To (Cover story, Philadelphia Magazine, June 2018)

    ​

    - How the Royal Wedding reflects the Millennial Approach to Marriage (June 21, 2018)

    ​

    - Why Luxury Brands are Racing to Embrace E-Commerce (March 13, 2018)

    ​

    - It's Lawfulness O'Clock: Fake Luxury Watches keep Striking the Italian Economy (March 6, 2018)

    ​

    - Seeing Red: Can a Brand Trademark a Signature Color? (February 21, 2018)

    ​

    - Emotions in Consumption and Advertising: The Role of Awe (June 16, 2017)

    ​

    - Spotlight: An Interview with Ludovica Cesareo and the Wharton Neuroscience Initiative (WiN) (June 2017)

    ​

    - What are Millennials Saying about Your Brand? (December 8, 2016)

    © 2021 by Ludovica Cesareo

    • LinkedIn Social Icon
    • Google_Scholar_logo_2015
    • Screen-Shot-2016-06-13-at-8.35.35-PM
    • RG