Media
- "How Creativity Can Make Products More Sustainable" Lehigh College of Business“ ilLUminate” blog/podcast (November 4, 2025)
- ‘Is there any way to tell if a product is a counterfeit before buying it online?” Cybernews (January 30, 2025)
- “The ‘Walmart Birkin’, dupes, and counterfeits,” Wharton Business Radio on Sirius XM, “Marketing Matters” program, with Prof. Barbara Kahn and Prof. Americus Reed II (January 16, 2025)
- “Why the ‘Walmart Birkin’ Struck a Nerve,” The Business of Fashion (January 3, 2025)
- “New research offers companies advice on countering the appeal of counterfeit luxury goods” Lehigh University News (December 11, 2024)
- “Ludovica Cesareo on Moral Disengagement and Counterfeit Luxury Goods,” Lehigh College of Business “ilLUminate” blog/podcast (December 10, 2024)
- “Marketing Hits or Misses – Coca-Cola’s new ad campaign; the lack of success of ‘The Marvels’ movie” Wharton Business Radio on Sirius XM, “Marketing Matters” program, co-host with Prof. Barbara Kahn (November 15, 2023)
- Hits or Misses - Apple’s new VisionPro; Google European Antitrust Laws; Twitter’s new CEO with Jeanine Poggi, Editor at Ad Age (June 14, 2023)
- Trends in the Luxury Marketplace 2023 (May 10, 2023)
- Fashion’s Weirdest Year? Why 2022 Saw Paint Cans as Handbags, and Worse. How this year’s surrealist styles came to be (December 20, 2022)
- Hideous but Worth It: An Interview with Ludovica Cesareo (December 20, 2022)
- Poets&Quants Top 50 Undergraduate Business School Professor (December 12, 2022)
- The Luxury Marketspace: Hits and Misses (May 24, 2021)
- The Target Dress Challenge Sparks Conversation And Sales (February 26, 2021)
- Covid-19 fashion and holiday shopping (December 15, 2020)
- Selling plus-size clothing isn't only about pleasing shoppers (November 2, 2020)
- Forever 21 goes from rags to riches to bankruptcy court (August 10, 2020)
- Fashion Fail: Where did Forever 21 Go Wrong? (October 10, 2019)
- Why Major Brands are Becoming More Size Inclusive (July 17, 2019)
- In Today's Fashion World, Ugly is In (February 14, 2019)
- Gucci’s Misstep: Is a More Diverse Fashion Industry the Answer? (February 10, 2019)
- Five Marketing Lessons from the Payless Shoe Prank (December 7, 2018)
- Being Rich in Philly Sure Doesn't Look Like it Used To (Cover story, Philadelphia Magazine, June 2018)
- How the Royal Wedding reflects the Millennial Approach to Marriage (June 21, 2018)
- Why Luxury Brands are Racing to Embrace E-Commerce (March 13, 2018)
- It's Lawfulness O'Clock: Fake Luxury Watches keep Striking the Italian Economy (March 6, 2018)
- Seeing Red: Can a Brand Trademark a Signature Color? (February 21, 2018)
- Emotions in Consumption and Advertising: The Role of Awe (June 16, 2017)
- Spotlight: An Interview with Ludovica Cesareo and the Wharton Neuroscience Initiative (WiN) (June 2017)
- What are Millennials Saying about Your Brand? (December 8, 2016)